The games hit Steams early access http://store.steampowered.com/app/392080/ has a £22.99 price tag which seems to be on the expensive side for an early access title.
Way too expensive for an EA...
I feel like EA games should be more expensive. They need to be raising more money, not less. I bought it. So far I like it, but I've only played a little.
I would say that early access games should be under the twenty mark as the developer is using the players as testers/bug hunter and their can be long delays between updates to games.
Also a higher price at this stage will put people off from buying into it as most will wait for a sale or the game to be finished.
Hope they are not relying on sales to drive the content updates to the game as they may have shot themselves in the foot?.